C1 Magazines
What Is Representation?
LO: To explore the concept of representation and stereotypes
The media offers the audience an interpretation of the world.
representation- the way media portrays a subject
this is a positive representation of lamine yamal, as it portrays him as an upcoming star in football, playing in the euros at just 16 years old
Do Now Friday 20th September 2024
1. Representation- the way something is portrayed through media /
2. The viewpoint from the other side X whether its positive or negative
3. A stereo-type is something typically found within a certain group/ individuals /
4. 2 /
5. Audiences
Stereotypes
Nurse- young, mid twenties - early thirties, female
Tattoo lover- Male, Biker, Aggressive, angry, violent
Private Schoolboy- Middle part or side-swept haircut, High socks, Polished shoes
The students were represented negatively, there were many stereotypes being used, for example, loud, disruptive, naughty.
the teachers were represented positively, there were some stereotypes used, and some challenged, for example the stereotype of teachers generally being female was challenged as we saw multiple male teachers.
Representation In Magazines
LO: To explore the representations found in magazines
Masthead- The Magazines title
Cover Lines- The different stories within the magazines
Main Image- The main image on the front cover
Main cover line- the main story in the magazine
Puff- an eye catching graphic or text
colour palette- the main two or three colours used in a magazine
direct address - when the model looks directly at the camera/audience
star vehicle- a famous person on the front cover
Do Now Friday 27th September 2024
1. the Masthead is the title of the magazine Y
2. The cover lines Y
3. A sticker like graphic on the cover Y
4. Positive or Negative Y
5. Stereotypes Y
Representations in Magazines
LO: To explore the representations found in magazines
1. Chilled, Relaxed, Cheerful
2. Confident, Loud, Powerful
3. Stylish, Wealthy, Fancy
Glamorous, Wealthy, Stylish
GQ- Appeals to men by using darker, more stereotypically male colours. Cosmopolitan- Appeals to women by using brighter, more stereotypically female colours.
There is a Puff on the Cosmopolitan Magazine.
Both promoting different things.
Men are represented in the GQ Magazine as strong and sophisticated. We can see this through the confident and powerful expression on his face. The way he is smiling along with how his eyebrows are lowered shows he is relaxed and confident, connoting power and strength. Furthermore, the fact his hands are shown and are simulated as a fist show he is asserting dominance along with his well groomed beard and freshly styled hair and suit.
Cosmopolitan represents women as wanting to look more attractive, it seems this way because on the magazine cover, a large majority of the cover lines are promoting weight loss and feeling more confident. The star vehicle is a slim, stereotypically attractive woman, which furthermore persuades the females to lose weight so they can look like her.
Representation task
5. Small conclusion
Do Now Friday 11th October 2024
1. If it is positive or negative. / Gender, age, disability, sexuality, ethnicity
2. When a person is represented or treated like a sexual object. /
3. INSIDE GAME OF THRONES /
4. Pink /
5. Moody, messy, lazy /
How do you compare representations?
LO: To write and structure an effective exam style answer.
1) list the similarities and differences
2) use list to make my judgement
3)use 25 mark structure to write my essay---} make sure to include my judgement
Describe the technique/element/representation used
Explain the connotations/meanings constructed, support with specific evidence
Link to the overall context/meaning/question.
In the GQ cover, men are represented as older and sophisticated. the tuxedo has connotations of wealth and elegance and the use David Beckham as a star vehicle suggests an older audience. This is different to the cosmo cover...
similarities-
opposite gender star vehicles
both have non stereotypical and stereotypical cover lines
both have over sexualised parts
both have stereotypically the "correct " colours for the target audience
differences-
cosmopolitan is not using sexual objectification, GQ is
cosmopolitan is represented as relaxed, GQ is overpowering
5. Small conclusion
PARAGRAPH 3.
The magazine covers are similar because both of the magazine covers represent women. In Cosmopolitan, women are overly sexualised, the cover lines suggest this as a very vast majority of them are representing sexual acts or objects. In GQ, women are being sexually objectified, however, this time through the main image. Rhianna is the star vehicle of this magazine and is presented as topless, this is completely unnecessary and overly sexualised.
Friday 8th November 2024
Industry Research
LO: To research companies linked to set products.
Circulation- The number of copes it usually distributes for each issue
Advertising- The monetary income that people and businesses earn from displaying adverts on their products or website
Cover price- The published cover price at which a single copy of the publication may be purchased without limitations and for an on-going duration
Subscription model- customers are charged a recurring fee for access to a product instead of a one-time expense
Multi-platform- Publish your content into different mediums, massively maximising your reach
Readership- An estimation of how many readers a publication has
Ideology- A set of beliefs or values shared by a group of people
Brand Identity- the image a company creates for itself through marketing tools, such as logos and slogans, as well as ideology
Target audience- a group of people a piece of media is aimed at.
Vogue was launched in 1892
The original genre / target audience for vogue was the New York upper class
Vogues. target audience has changed to female beauty enthusiasts
Condé Nast publishes Vogue
Vogue cross-promotes its content through print and digital platforms
Vogues average circulation is 2,000 monthly
Vogues average readership is 800,000 monthly
Vogue means fashion is french and offers luxury pieces of clothing for everyday life
Vogues slogan is 'Before its in fashion, its in Vogue'
Vogues target audience is ABC1 fashion and style conscious women who are educated, sophisticated, and wealthy
GQ Was launched in 1931
GQ's genres are: politics, travel, entertainment, sports, technology, food and wine, fitness, health and relationships. It targets men from 20-44 years old
Gentlemans Quarterly was rebranded to GQ in 1967.
GQ is published by Condé Nast
Each issue is published in print and digitally
GQ has an average circulation of 74387 for print, and 10703 for digital copies.
GQ has an average monthly readership in the UK is 1.8 Million
GQ slogan is ' Look sharp, live smart.' GQ tends to teach men on latest trends, and different ways to live. their lives. They tend to focus on topics relevant to adult men, and have a sophisticated and usually serious style.
GQ is aimed at ABC1 males
GQ call themself and their audience progressive
Friday 15th November 2024
Do Now
1. Condé Nast
2. ABC1
3. 20-44
4. Masthead
5. The main few colours used on a front cover
LO: To explore the context and layout design for GQ magazine
GQ- Magazine for men with an IQ.
GQ has a history of objectifying women in its magazines, which promotes a chauvinist attitude towards women.
Beginning in the 1990s, the magazine went from the strict pattern of featuring only men on the cover, to frequently also depicting women on the cover.
While the men stay clothed, the women are mostly shot less than fully clothed
GQ even publishes a yearly list of " Sexiest Women "
GQ targets its audience through sexual objectification towards women to capture the attention and arousal of men, particularly between the age of 20 and 45. The representation between the two genders is drastically different, women are presented as objects used for sexual appreciation by men.
Cover Analysis- Media Language
Typography- How the text looks: font size, font colour, serif or sans serif
The dichotomy between the serif and sans serif fonts shows the juxtaposition of the intellectual, main texts, and more basic text. The colour of the cover lines and masthead are mainly of a neutral complexion like beige or white, this connotes masculinity and sophistication. The colours compliment the main image because of the colour of the star vehicles sunglasses also doubling as the magazines accent colour. This is stereotypical for a male targeted magazine. This cover uses a Z-Pattern design, so that the reader starts on the masthead and ends on the website link so GQ can further gauge promotion of their magazine. The use of the anchorage text: ' Rock N Roll Star ' links to an Oasis song, which suggests the star vehicle, Liam Gallagher is speaking about his prior band.
Do Now Friday 22nd November 2024
1. Anchorage is the words that accompany an image to give it a specific meaning
2. Colour, Size, Font
3. Cover lines
4. Sans serif
5. Medium close up
Raheem sterling was born in Kingston, Jamaica
He moved to London at 5 years old
Sterling was the 5th youngest player to represent England
In 2016 he was the nations most expensive player
At 15 he made his debut for the Liverpool senior team.
He is an English footballer who plays as a winger and attacking mid-fielder.
Sterling was involved in an act that prevented racism within football, after being victim to racism in a game he played against Chelsea.
Masthead:
The masthead in gold connotes heaven which links to the writing "guardian angel" which are inspired by Travis Scotts album cover
Coverlines:
The main cover line ' Guardian angel' links to the main image, in which Raheem Sterling is wearing angel wings.
Anchorage text:
'Guardian Angel' connotes and suggests that Raheem is protective and shield that fell victim to racism.
Friday 29th November 2024
Do Now
1. Play football and advocates against racism
2.Colour, font, size, sans serif or serif
3. Racism in football
4. Serif
5. Anchorage text
Case Study: Raheem Sterling
Masthead- Block capitals connote masculinity and modern, colour gold connotes wealth and money, fitting for target audience.
Coverlines-' why its finally ok to own a beltbag' metrosexual, subverting stereotypes of bags being feminine and for women.
Anchorage text- Guardian Angel, a multitude of meanings: winger in football connotes 'guardian angel' playing on the 'wings'. Protects other black players from racism in football. Seen as an 'evil' person, but in reality seems to be a good one.
Z shaped layout- Traces the route of the human eye when they read, from left to right, top to bottom
Coverlines- Westminster has become a living nightmare, Andy Burnhams Manchester plan.
English, Intelligence, Middle class, Gentlemen.
Black wings connote darkness and evil which is a juxtaposition of what he is fighting against.
His tattoos stereotypically connote toughness and confidence.
The anchorage text: ' Guardian Angel ' gives the image a multitude of meaning. An example of one would be through the use of his wings in the main image, this could represent his position in football as a ' winger '. This gives the GQ audience; who are not up to date with football, Raheem Sterlings position and how this connotes protection of his team mates and possibly other black players in the sport from racism.
The main image on the front cover depicts Raheem Sterling in dark clothing angel wings. This connotes darkness and evil, which is a juxtaposition of the racism that him and his team mates are facing in football. the overall image creates a dichotomy of the two opposites: Good and Evil. This is symbolic of the evil in which his social profile was represented as, and the human he actually is ( Good ).
Friday 13th December 2024
Do Now
1. Tell the the audience whats inside the magazine.
2. To appeal to the audience.
3. Racism in football.
4. Beneath the subject.
5. Something you would expect to see in a genre.
Assessment Improvement
mise-en-scene- clothes, hair, setting, non verbal codes.
written codes- anything written.
gesture codes body language.
symbolic codes- a colour that symbolises something else.
narrative- the story.
colour palette- the colours used.
The main image shows Sterling standing in a confident stance, with a large pair of black wings. He is looking at the camera with a serious face.
The main image presents Sterling in a low angle shot standing with confidence seen throughout his stance, this connotes masculinity and confidence. The large pair of black wings give connotations of an 'Angelic' figure, as seen in the main cover line "guardian angel". His eye contact with the camera, directly addressing the audience, connotes he has power over the viewers.
Dirt work done on paper.
Friday 20th December 2024
GQ Representation
Do Now
1. Suggests.
2. Angels.
3. Sophisticated, ABC1 men. 20-44.
4. To appeal to the audience.
5. Something that is expected to be seen in a magazine type. The way in which something is usually done.
This cover conveys the message of male stereotypes.For example males have to be strong and be serious as displayed by the star vehicle, who is topless and has a stern facial expression in the main image, ( Raheem Sterling ). Furthermore his masculinity is presented by the cover lines.
This cover gives the message that all black people are more serious and physically fitter than other races. Again using his physique and facial expression to demonstrate this point.
Using the hugely successful black cover star ( Raheem Sterling is British Jamaican) as their dominant image.
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