C1 Film

Wednesday 12th February 2025 

Film Industry
LO: to research key terminology and context surrounding the film industry

Franchise- A series of films based on an original idea or adapted from a book.

Distributor- Get films into cinemas and TV dramas onto TV screens and onto other streaming platforms like Amazon or Netflix.

Hollywood major- Production and distribution companies that release a substantial number of films annually.

Teaser- A short edited promotional video to generate interest for an upcoming film.

Montage- The editing technique of assembling different pieces of thematically related film and putting them together into a sequence.

Ensemble cast- A group of actors who play significant, nearly equal roles in a narrative.

Tentpole film- A program or film that supports the financial performance of a film studio, television network, or cinema chain.

High-concept- A film with a straightforward, easily communicated premise that captures broad audience appeal.

Enigma- A mystery within a film.

1.  Big 5 major Hollywood studios- Walt Disney Pictures, Warner Bros. Pictures, Paramount Plus, Universal Pictures, and Columbia Pictures.

2. Main aim of a film marketing campaign- To connect to those audiences, get them to buy a ticket, and to guarantee success.

3. One of the main marketing techniques used is known as the four p's and consists of product, place, price, and promotion.

4. What information does a film poster need to convey- Typically a movie poster consists of a title, tagline, release date, writers blocks, and the main actors.

5. Teaser posters usually contain very little information about the movie and only show a little insight into the films Mise-en-scene

6. Back to the future is a film franchise 

The creation of James Bond was inspired by Christopher Lee, famous American singer and actor, the inspiration came from Lee's days in WW2 as a spy.

The franchise has been dominating Hollywood since 1962

Do Now                                                                                                           Wednesday 5th march 2025

1. Planning a storyboard and all production elements   

2. Shooting of the film

3. Editing of the film

4. EON Productions

5. One conglomerate owns all the means of production, distribution and exhibition

Distribution and Marketing

LO: To explore the process of film making.

Distribution is the process of making copies of the film for cinema.

Sometimes a conglomerate will delegate the distribution to a smaller company they own. This is called vertical integration.

Distributers need to:

- Work out and stick to budgets.

- Consider release dates and theatrical windows.

1. Universal Pictures distributed No Time To Die for the UK, and United Artists Releasing for the USA.

2. Are they part of a conglomerate- Universal Pictures is apart of a conglomerate, however United artists Releasing isn't

3. Yes, this means the films production and distribution is vertically integrated.

4. 20th December 2021 in the UK, and 21st December 2021 in the US, Available digitally from 9th November.

5. It was going to be released and Easter, then winter, the. the pandemic started.

Movies use:

-Trailers.

-Posters.

-Celebrities.

-Festivals.

Do Now                                                                                                          Wednesday 12th March 2025

1. Making copies of a film

2. Universal Pictures

3. Amazon

4. Easter 2020

5. December 2021

Marketing and Promotion

LO: To explore the marketing methods in NTTD

EXPLAIN WHY THE DELAYED RELEASE OF 'NO TIME TO DIE' WAS AN ISSUE FOR THE TEAM BEHIND THE MOVIE

The delayed release meant that the marketing they had previously spent millions on was now worthless, and all the marketing had to be re-emitted into the public. This means the distribution company had to spend a substantial amount of extra money. Furthermore, in the film there were certain items of technology that are now not up-to-date, meaning countless scenes had to be re-edit, severely impacting the budget of the movie. 

Smirnoff, Heineken.

World premier was in London at the Royal Albert Hall on 28th September 2021, released in cinemas 30th September.

Billie Eilish soundtrack on Interscope. Synergy and Convergence of different platforms to promote the film.

Teaser- Fast paced, action.

Do Now                                                                                                          Wednesday 19th March 2025

1. The promotion of a film.

2. Because of COVID19

3. Collaborations with other brands. Like Heineken.

4. Billie Eilish 

5. Bauer Radio dedicated station to James Bond.

Circulation and Regulation.

LO: To explore circulation and regulation in the film industry 

How do you watch films.

Circulation- exhibiting the film across a range of media platforms.

Used to only include cinema release, as digital technology evolves, so does the way we watch films

Exhibition takes place in the following order:

1. Cinema release.

2. DVD release, PPV, VOD.

3. Free to air television.

1. A month

2.  $774 Million

3.  No

4.  New years day 2023 as many people were hungover and more than happy to stay home and watch a film

5.  Yes, available on PPV on Apple TV, Google Play, Amazon Prime, and Youtube.

6. Very!

Film and video releases in Britain are tightly regulated, age restriction on all commercially released films by bbfc, some expected to be cut or altered to conform guidelines.

Classifying films considers context, themes, tone and impact, depiction of discrimination, depiction of drug use, depiction of sex and nudity, use of language.

1. 12A in cinema, 12 for home release because of moderate violence and infrequent strong language.

2. It allows a wider target demographic and make more money by not putting off adults by making it a PG. 

3. Digital age ratings are rating on digital copies of films on home devices and streaming platforms. 

A 12A rated film allows children under the age of 12 to view a film in the cinema with parental guidance. A 12 means nobody under the age of 12 is able to watch it. A 12A is typically more tame and family friendly.

Do Now                                                                                                              Wednesday 2nd April 2025

1. Different types of media varied collection of organisations that share the production, publication, and distribution of media texts

2. Film, Radio, Magazines, Advertisement, Gaming. 

3. People who view media

4. Middle class-women

5. 1.

Eon Productions produced NTTD

An example of convergence in No Time To Die is being able to watch the film on your phone.

Media convergence is the process by which multiple media technologies are brought together.

The film industry markets and distributes a film through synergy with alcoholic brands to appeal to a wider audience. This creates more appeal as it introduces a new aspect of the film that is made for adults, possibly persuading them to watch the film. An example of this is Heineken which appeared in a trailer for NTTD, it presents James Bond refusing to drink a martini and instead opens a Heineken bottle. This wide marketing allows NTTD to access a wider audience by collaborating with other brands that appeal to wider target audiences, in this case, adults. Those who are fans of Heineken and see James Bond drinking it, are more likely to watch the film, as it shows the film is not just for children and teens, despite the 12A rating. This also works the other way, as James Bond fans are now more likely to try Heineken. 

The Archers website hosts a number of resources in which people can interact with others who like the same things. This further relates to the Uses and Gratifications theory through the social interaction part of the theory. Facebook is a host for multiple Archers§ fan groups in which fans can interact with each other.

Do Now                                                                                                            Wednesday 23rd April 2025

1. When a film is spread across a range of media platforms. 

2. Cinema, DVD, Free to air TV.

3. 2 months. 1 month

4. 12A.

5. Age classification shows what age a film is appropriate for.

Audience Appeal

LO: To explore the uses and gratifications of films.

Personal Identity.

Media products allow audiences to find role models and other people with similar values.

Use of media to reinforce personal values by coming closer to similar and desired people/products.

Information.

Any information can be learned through different forms of media.

Media keeps the audience informed with current events. 

Entertainment.

Use of media to escape the humdrum of their boring everyday lives.

To give a sense of happiness and release from the daily grind.

Social Interaction.

The ability of media products to produce a topic of conversation between other people.

Media products allows the audience to breakdown barriers of time/ distance to communicate with others.

Social Interaction

Gaming

The theory of uses and gratification identified social interaction as appealing to the audience because many different types of media offer that bridge from your life into another's. We can see this in gaming through the in-game ability included with most games online to interact in real time with people playing the game with you. This shows that the theory of social interaction in uses and gratifications applies to gaming because it allows people to create strong bonds with people who share the same hobbies and interests, this can help battle any internal conflicts that the audience may be struggling with by providing a gate-way to unleash their feelings. 

Do Now                                                                                                            Wednesday 30th April 2025

1. Personal identity- the ability to find who you really are and express yourself through different types of medias

2. Information- the ability to access different types of news sources and gain knowledge through different types of medias

3. Entertainment- seeking enjoyment and to escape reality by using different types of medias

4. Social interaction- the ability to communicate with others alike who share the same interests as you through different types of medias

5. DEL

Audience Appeal

LO: to apply Uses and Gratifications to NTTD

NTTD Marketing methods:

Collaboration with Heineken- P 

Releasing teasers-E

Trailers-E

Film posters-I

Merchandise-P

Billboards-I

Websites-I and S

-INFORMATION

gives info about the movie

INFORMATION-

                      gives info about the producers, directors, etc.

- ENTERTAINMENT

The audience can find entertainment from the 'No Time to Die' trailer as the action packed and fast paced scenes keep viewers interested and engaged. The rapid car chases, gun fights, and explosions are appealing to the audience as it gives the ability to escape from their ordinary, and sometimes unfulfilling lives. 

The theory of Uses and Gratification identified Personal identity as appeal to the audience through the multitude of different protagonists and antagonists in which bestow the ability to pick role models from. The sheer variety of attractive, and skilled characters offer inspiration for the audience and viewership as it can allow them to seek their true selves through the midst of characters. Furthermore, the age rating of 12A, does not exclude young adults and teenagers from accessing the role models they see on screen.

All in all, the theory of Uses and Gratifications identifies personal identity for the viewers by creating a sense of inspiration.

Do Now                                                                                                             Wednesday 14th May 2025

1. EON productions/MGM

2. Universal Pictures/ United artists

3. 12A

4.12

5. suitable for children to watch, whilst also being appealing to older people.

Film Industry Exam Structure:

LO:To apply our knowledge to exam style questions.

3a). Name one of the companies that produced NTTD.  [1]

EON productions

3b). Briefly explain what a media conglomerate is.  [2]

A media conglomerate is a company that owns other smaller companies. [1]. In film this could be a company that has production and distribution, such as Disney or Warner Bros. [2].

3c). Briefly explain what convergence is.  [2]

Convergence is when different media platforms or products collaborate to increase publicity and gain a wider target demographic. [0] Convergence is the merging of two or more medias. We can see this in the film industry through streaming films to phone/TV or laptop. [2].

Explain how films use technologies to reach audiences and promote the film. Refer to NTTD in your answer.

Technology is used in films to reach the audience because of the multitude of platforms in which adverts and teasers can be posted. The increasing number of internet users allow news to spread rapidly, meaning one single post about the film could go viral, therefore gaining publicity and creating more money for the film.We can see this in NTTD through the convergence of their trailers, as they are easily accessible through youtube and many other streaming websites alike, reaching a multitude of audiences and helping promote the film.This shows that the technology helps to appeal to the audience and promote the film because releasing it on the internet could easily be a catalyst for fans to indulge in the film and dive deeper behind the scenes when taking liking to what they see. Therefore, reaching a wider audience and promoting the film.

4a). Identify two ways in which media producers categorise an audience.  [2]

Gender, age.

4b). Briefly explain how NTTD targets audiences.  [4]

ratings- 12a

genre-action

characters-varied and relatable

No Time To Die targets its audience through the multitude of varied and relatable characters. This allows people to seek personal identity within the film and causes people to gain an attraction to a specific character, therefore creating an appeal for their target audience. 

4c). Explain why users visit the NTTD/007 website. Refer to the U&G theory.

The theory of uses and gratifications identified personal identity as appeal to the audience because of the multitude of varied characters that majority of the viewership can relate to at least one of. We can see this in the website through the list of character names and backstories in which fans can dive deeper into their favourite characters life and seek inspiration, allowing them to escape from real life for a short while. This shows that the theory of uses and gratifications applies to the website because...

Do Now.                                                                                                             Wednesday 21st May 2025

1. A company who owns multiple other smaller companies, for example in the film industry, they could have one for distribution. etc.

2. When two forms of media come together. for example cross platform gaming

3. Age, Gender

4. Action, Explosions, Aston martins, guns, antagonist.

5. Personal identity, information, entertainment, social interaction.

Do Now                                                                                                            Wednesday 18th June 2025

1. When one text refers to another text

2. Storyline

3. Things that make a scene. E.G makeup, setting, props, costume.

4. How the text is presented

5. A type of film/text that would be expected to have certain conventions.

Film Poster and Representation.

Muscly, Handsome, Intelligent. 

b) Mise-en-scene.

The film cover creates meaning through the use of contrasting elements of mise-en-scene to foreshadow a meaning of conflict. For example the juxtaposition of the colour palette, with the electric blue in the background, to the neon orange ambience surrounding the car in the foreground, connotes this film is one of action and adventure without specifically stating it; therefore still allowing the viewers to create inferences about their expectations of the film.

-Several Aston martins.

-Dr Madeleine Swann pictures twice on poster

-Nomi being new 007 was reported prior to film release

-Led to minority of racists trolling her online

-Lynch stated 'we (black women) know how it feels to be mis- and underrepresented and we know how it feels to yearn for someone, anyone in the world to speak our truth for us when we feel like we don't have a choice.

Stereotypes

- The 'No Time To Die' (NTTD) poster portrays many traditional representations of different aspects throughout the image. The way James Bond himself is presented is stereotypical through the smart, sophisticated, mature look which connotes a sense of power and control over all of the other characters, possibly portraying the patriarchy within the film.

Representations of gender

-The representations of gender are portrayed in a variation of different way throughout the poster.

For example, the multitude of styles of clothing throughout the female characters do not confine the women into certain stereotypes. The clothing ranges from combat clothing of Nomi, to an overly sexualised dress worn by Paloma, this further presents the patriarchy within the film by overly sexualising a traditionally attractive character.