C1 Film Posters

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1. Universal pictures

2. Walt Disney Studios

3. EON

4. Universal/United artists

5. Amazon

Film Poster Introduction

LO: To explore the aims and conventions of film posters.

1. Which are the Big 5 major Hollywood studios.

Walt Disney Pictures, Warner Bros. pictures, Paramount pictures, Universal pictures, and Colombia pictures.

2. Main aim of film marketing campaign.

To increase awareness and anticipation of the film and drive ticket sales.

3. What marketing techniques are often used.

From posters and trailers, to digital strategies like social media campaigns.

4. What information does a film poster need to convey.

The movie title, tagline, and release date.

5. Whats the difference between a teaser poster and theatrical poster.A teaser poster is an initial, minimal poster released for a movie to generate interest and anticipation. 

A theatrical poster, on the other hand, is the primary poster released closer to the movie's release and contains more information, including cast names, release date, and sometimes more detailed imagery

6. Name a recent film franchise.

Fast and Furious 

The main image in the poster largely consists of James Bond's silhouette with the majority important characters situated inside his outline, including the antagonist in the film. This is done to allow the viewer to find out a little information about the film and genre, but still leaving room for anticipation and mystery. Furthermore the use of Bonds outline to enclose all the other characters highlights the importance of James throughout the film and clearly states he is the main character. The women are in more revealing clothes than the men, suggesting sexualisation and objectification. 

The colour palette of the poster connotes confliction through the juxtaposition of orange and blue, possibly foreshadowing a battle or action within the film. This subconsciously implies the genre of action to the viewership without specifically saying so.

The serif font used for the film title connotes a sense of maturity and sophistication, which is further backed up by the abundance of suits, ties, and dresses throughout the poster. However the blocky capitals suggest a modern look. This is done to capture more viewers and broaden the target demographic to a possibly younger audience.

Credit Block- 007- fame of character spanning over 60 years over the fame of the actor. Mentions the production, distribution companies. 

Mise-en-scene- actors,  sophisticated dress, smart, mature. Facial expressions-serious-serious film.

Setting neon lights of a city. Outside rural setting mountains. Car- setting -fire/action, car chase.

Logo- 007, known brand, existing audiences, expectation. audience.

Genre- action-based on the mise-en-scene. Props, guns- gun fight. Images of the characters show antagonist and protagonist.

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1. A large company that owns other small companies.

2. When merging of multiple media platforms(cross-platform gaming).

3. When multiple medias/people work together to widen the target audience

4.That everybody use the internet for at least one of four reasons.

5. Film promotion is raising awareness for the film.

Film Posters

LO: To analyse the film poster set texts effectively

Stern. 

Released 30th September 2021

Release delayed by COVID-19

Produced by EON productions

Distributed in UK cinemas by Universal Pictures.

Stream on Amazon Prime

Budget 250-300 million dollars

Designed by empire designs, a British film promotion agency.

INTERTEXTUALITY

Intertextuality, referencing another media form. 

The overlaying of images refers to previous Bond posters. 

Propp's character types;

Hero- Bond

Villain- Safin

Donor-Q

Princess- Madeline

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1. Sophisticated, masculine.

2. Slightly sexualised.

3. Ethnicity in the NTTD poster is diverse, with multiple different ethnicities being portrayed within the poster.

4. Age in the NTTD poster is portrayed differently, as the older characters such as Bond, are portrayed more sophisticated and disciplined, whereas younger characters like Paloma are portrayed as more sexualised and excitable.

5. Propp 

MWTGG Film Poster and Media Language

LO: to analyse the film poster for key elements of Media Language.

Men with the important roles in the film.

Women are just a side character for James Bond.

Overly sexualised female characters.

Lack of diverse characters.

• Released in 1974, only Moore's second appearance as James Bond.
• Based on the book by Ian Fleming. Produces by EON.
• Film had a 7 million dollar budget and grossed over 97 million US dollars according to the world wide box office.
• Several kung fu scenes and the film was filmed predominantly in Asia.
• 1973 energy crisis caused oil crisis. this is hinted at through the posters iconography of the power plant. 

Overly sexualised women.

Minorities used as servants or comic relief.

1. They have used a montage of images to show the whole context of the movie and clearly show the action genre.

2. The connotations of Bond's gun and how it is facing the sky and not the threat (the golden gun) suggest it is primarily for style purposes, portraying his arrogance. His costume connotes discipline and sophistication, possibly done to contrast the overly sexualised women, portraying the juxtaposition of masculinity and femininity in the 1970's. Finally his stern facial expression paired with direct address further connotes discipline and masculinity as it shows a sense of confidence in Bond, and bestowing a sense of intimidation within the viewers.

Propp characters in the poster

- Hero, James Bond.

- Villain, MWTGG.

- Helper, Short man.

 

The film poster uses images to create meaning through the amplitude of different scenes presented. The montage of images placed around the centre piece, James Bond, portray the overall theme of action in the film. The placement of James Bond in the middle suggests he is the Hero within the storyline, possibly connoting the patriarchy within society in the 1970's. This is further supported by over sexualisation of the female characters.