C1 Advertising

Do Now                                                                                                                  Friday 28th February 2025

1. 2.
2. 70%.
3. 40%
4. To make money. 

What is advertising 

LO: To explore the aims of print advertising. 

1. The main aim of advertising is to persuade , inform or educate people, raise awareness and to create a unique selling point.

2. Commercial advertising aims to make money. It does this by promoting a product or service. However, non-commercial advertising aims to inform people and persuade people to donate their time or money into a charity

Do Now                                                                                                            Wednesday 7th March 2025

1. To persuade, inform or educate people

2. Raise awareness, create unique selling point

3. Advertising to make money

4. Charities

5. Things expected to be seen in a certain type of media

Advertising and Marketing

Codes and Conventions of Print Advertising:

- name of brand/product

-logo

-slogan

-specific details of USP/product or service 

Hard sell is explicitly telling the audience what the product or service is.

Soft sell is subtly implying the service or product without clearly stating.

The main aims of the advert is to explicitly tell the viewer that HEINZ is natural, persuading people to pick HEINZ over other brands.

This print contains a slogan and a picture of the product.

This is a hard sell.

Hyperbole is used along with wordplay

The main aims of the advert is to inform the public on the effects pollution has on sea life.

This print contains their logo.

This is a soft sell.

Imperative language is used 

Intertextuality

This advert uses intertextuality because it references the classic nursery rhyme of Humpty Dumpty. They have used the intertextuality to promote the children's clothing because traditionally Humpty Dumpty falls off the wall and cracks, however now he is wearing the Levis jeans, he cracks the floor instead of him self, implying the jeans are really tough.

Historical Advertisement

They have used a bright red puff to portray their logo and bring attention to the company name, along with the slogan being much larger than the other text on the advert. Similarly the layout of the puff in the foreground further captivates the eye of the viewer. The image of the woman smiling emphasises the enjoyment of coke.

Do Now                                                                                                          Wednesday 14th March 2025

1. When it doesn't explicitly say what they are advertising. when they promote a lifestyle or values

2. Brand, Product.

3. Imperative, Emotive

4. Hyperbole.

5.  Repetition.

Logo and Slogan

The logo is portrayed in a large red circle that takes up a good proportion of the screen, immediately catching the eye of the viewer. The slogan is located in the bottom left of the image, which, for a z-shaped layout, is stereotypical, as it will be the last thing the viewer sees due to the natural movement of eyes down the page. This means the slogan will typically be the thing they most remember as it is freshly planted in the viewers heads.

Layout

They have strategically used a Z-shaped layout and put the more important things, like brand name and catchy slogan, at the bottom, so they are naturally the last things the viewer sees, therefore resonates with them the most and means that is what they are most likely to remember

Images

The main image in the advert is portraying a, what seems to be, a happy, pretty, female taking part in a healthy and fun activity, whilst associating with coca cola, this could present an idea to the viewers that persuades them to indulge in coke for a happier, more active lifestyle.

Language Code

Imperative language is used in the advertisement to persuade the viewers to buy and drink coke.

Narrative

The advert  portrays a male and a female playing tennis, meaning coke could possibly be the reason for fuelling their happy and healthy lifestyle.

Colour palette

The advert contains quite monochrome colours, and a very big, bright red logo, drawing attention to the brand.

Historical Advert Set Text.

LO: To explore the context and content of the historical set text.

Do Now                                                                                                                    Friday 25th April 2025

1. How the media presents something to appear like something

2. 1950s

3. Not much other purpose to aid and care for men

4. aimed at the working class

5. Delicious

Male Gaze Theory

The male gaze is the way in which the media presented the world and women to appeal to men, depicting women as objects for male pleasure. This was coined by Laura Mulvey in 1975.

Green area- Depicts society a patriarchal, as the man is situated in the middle, it suggests the he is the centre of attention and the girls are just accessories.

Yellow area- The women dressed as the sweets suggest they are 'delicious' like the quality streets, and further accentuate the patriarchal system in society as it has connotations of male pleasure from the sexualisation of the women.

Blue area- The suit in which the man is wearing connotes power, wealth, and success, which is closely linked to the idea of quality street being advertised at the working class, almost suggesting they can be like him if they buy the product, allowing them to have power over women, just like the man in the image.

Pink area- The phallic symbol of the quality street in his lap further connote patriarchy as it suggests the sexual objectification of the women are purely for male pleasure. 

Positive 

Inquisitive, interested, curious, disabled, handicapped

Negative

Nosy, retarded, crippled